UK halts Facebook’s WhatsApp data dip

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Facebook has been told it must not use data gathered from UK members of its WhatsApp messaging app to target ads on its core social network.

The UK’s Information Commissioner said she did not believe the firm had obtained valid consent for the move and added that people must be given “ongoing control” over their data.

Elizabeth Denham said that Facebook had agreed to “pause” its rollout but had not met all her demands.

Facebook has yet to publicly comment.

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http://www.bbc.co.uk/news/technology-37896935